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Content Marketing , B2B Tech Companies

Why B2B Tech Companies Need Content Marketing

Content marketing is the core pillar of all B2B inbound activities – especially those in the tech industry.

David Bowler
By
on 18 Oct 2017
   
Why B2B Tech Companies Need Content Marketing

Content marketing is the core pillar of all B2B inbound activities – especially those in the tech industry.

David Bowler
By David Bowler
on
What is an MQL?

Today, Inbound Marketing teams are often judged by how many MQLs they can generate each month. Jobs are won and lost over...

Julia Payne
By Julia Payne
on
What Is Account Based Marketing?

In simple terms, account based marketing (ABM) is an extremely focussed approach to B2B marketing, whereby specific...

David Bowler
By David Bowler
on
Bring Your Content to Life Using an Editorial Workflow

It’s true – an editorial workflow probably isn’t the most exciting part of your content marketing efforts. However, it is...

Julia Payne
By Julia Payne
on
Can Content Be Too Promotional?

It might seem counterintuitive, but overt self-promotion isn’t what content marketing is all about.

David Bowler
By David Bowler
on
5 Ways to Create Catchy Headlines and Subject Lines

Blogs and emails – two of the most important tactics of your ongoing content marketing strategy.

Julia Payne
By Julia Payne
on
Do You Need to Get More Aggressive with Your Content Strategy?

Today, developing a robust content strategy for your business is more important than it’s ever been.

David Bowler
By David Bowler
on
Do B2B Companies Really Use Search Engines?

 Let’s begin by stating one true thing – SEO (search engine optimisation) is essential for B2B marketing.

Julia Payne
By Julia Payne
on

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