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User-Generated Content as Part of Your Content Strategy

In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...

David Bowler
By David Bowler
on
Using Credibility Assets within Your Tech Marketing Strategy

Credibility assets are a very important part of any tech marketing strategy – particularly in the B2B space.

David Bowler
By David Bowler
on
How to Use Guest Blogging as Part of Your Content Strategy

Guest blogging is a content marketing strategy whereby you pen blog posts for a website that is not your own.

Julia Payne
By Julia Payne
on
Campaign Marketing for B2B Tech Companies

Campaign marketing is a marketing strategy whereby a business sets out a series of very specific goals – raising brand...

Julia Payne
By Julia Payne
on
3 Ways to Incorporate Campaign Marketing into Your Strategy

Campaign marketing is all about focussing on specific outcomes that you want your marketing efforts to achieve, and devising...

David Bowler
By David Bowler
on
What is Campaign Marketing?

Campaign marketing is very simply an approach to marketing whereby a brand, product or service is promoted via one – or a...

Julia Payne
By Julia Payne
on
What is a SQL?

Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), and today, we’re moving onto the next...

David Bowler
By David Bowler
on
Why B2B Tech Companies Need Content Marketing

Content marketing is the core pillar of all B2B inbound activities – especially those in the tech industry.

David Bowler
By David Bowler
on

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