User-Generated Content as Part of Your Content Strategy
In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...
Using Credibility Assets within Your Tech Marketing Strategy
Credibility assets are a very important part of any tech marketing strategy – particularly in the B2B space.
How to Use Guest Blogging as Part of Your Content Strategy
Guest blogging is a content marketing strategy whereby you pen blog posts for a website that is not your own.
Campaign Marketing for B2B Tech Companies
Campaign marketing is a marketing strategy whereby a business sets out a series of very specific goals – raising brand...
3 Ways to Incorporate Campaign Marketing into Your Strategy
Campaign marketing is all about focussing on specific outcomes that you want your marketing efforts to achieve, and devising...
What is Campaign Marketing?
Campaign marketing is very simply an approach to marketing whereby a brand, product or service is promoted via one – or a...
What is a SQL?
Why B2B Tech Companies Need Content Marketing
Content marketing is the core pillar of all B2B inbound activities – especially those in the tech industry.