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Understanding the Customer Buying Journey (and What to Optimise)

A buyer's commitment to purchase a commodity or subscribe to a particular service isn't a one-off event. It's more of a...

Understanding the Customer Buying Journey (and What to Optimise)

A buyer's commitment to purchase a commodity or subscribe to a particular service isn't a one-off event. It's more of a...

5 Inbound Marketing Strategies to Help You Retain Customers

Most businesses are cottoning on to the fact that it makes more sense to have ideal prospects coming to them than having to...

How To Design A CTA That Can Really Convert

If you want to generate leads, you’ve got to have calls-to-action (CTAs). That’s the plain and simple truth of it.There’s no...

Essential Social Media Marketing Advice For Tech Companies

You’re a tech company.People expect you to be at the forefront of all things tech.This undoubtedly includes social media. ...

FinTech Marketing Promotion Strategies: Paid Media

It’s a fact that inbound marketing places its emphasis on earned and owned media, rather than paid.Earned media, put simply,...

Our Director, Julia Payne is Interviewed by Inbound 281

Last month Julia Payne, a founding director of the Incisive Group, was interviewed by Inbound281.com for their Expert...

The Best FinTech Influencers with Awesome Blogs

Influencer marketing is a phrase that has been thrown around a lot over the last couple of years and it’s for a good reason.

5 Crucial FinTech Marketing Channel Metrics

This year, the World Retail Banking Report found that nearly two-thirds of banking customers now use products or services...

Delighting and Retaining SaaS Customers: 4 of Our Essential Tips

It’s a commonly reported fact that it costs six-seven times the amount of money to gain a new customer than to keep an...

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