--- title: The Startup Marketing Blog l Incisive Edge | Julia Payne (5) | Page 5 description: Co-founder and Director of Incisive Group. Julia ia an expert in inbound marketing and Account Based Marketing and is frequently called upon to turnaround marketing and sales. 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[Read More](https://blog.incisive-edge.com/blog/how-to-quantify-roi-for-your-seo-strategy) [Inbound Marketing](https://blog.incisive-edge.com/blog/topic/inbound-marketing) , [SEO](https://blog.incisive-edge.com/blog/topic/seo) [![Julia-Payne-Inbound-Marketing-Account-Based-Marketing-Expert](https://blog.incisive-edge.com/hs-fs/hubfs/julia-payne.png?width=600&name=julia-payne.png "Julia-Payne-Inbound-Marketing-Account-Based-Marketing-Expert") By JULIA PAYNE](https://www.linkedin.com/in/juliapaynestartupmarketing/) [![How to Quantify SEO ROI: The Best 2023 Guide](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Strategy-Jan-25-2023-10-34-15-7711-AM.jpg?width=345&name=Blog%20cover%20image%20-%20Strategy-Jan-25-2023-10-34-15-7711-AM.jpg)](https://blog.incisive-edge.com/blog/how-to-quantify-roi-for-your-seo-strategy) ##### [How to Quantify SEO ROI: The Best 2023 Guide](https://blog.incisive-edge.com/blog/how-to-quantify-roi-for-your-seo-strategy) It is essential to calculate SEO ROI and demonstrate the value of search engine optimization efforts through organic traffic,... 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[Read More](https://blog.incisive-edge.com/blog/how-to-improve-search-results) [![Why PQLS are replacing MQLS: All You Need to Know in 2023](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20building-Mar-15-2023-09-17-24-1238-AM.jpg?width=345&name=Blog%20cover%20image%20-%20building-Mar-15-2023-09-17-24-1238-AM.jpg)](https://blog.incisive-edge.com/blog/mqls-pqls-better) ##### [Why PQLS are replacing MQLS: All You Need to Know in 2023](https://blog.incisive-edge.com/blog/mqls-pqls-better) Over the past couple of years, [inbound marketing](https://blog.incisive-edge.com/blog/5-key-problems-inbound-marketing-solves-for-your-business) teams at SaaS companies have started buzzing about a new concept – the product... [Read More](https://blog.incisive-edge.com/blog/mqls-pqls-better) [![FinTech Marketing: 5 Top Hacks to Bring New Customers to You](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20positive-Mar-23-2023-10-16-17-5334-AM.jpg?width=345&name=Blog%20cover%20image%20-%20positive-Mar-23-2023-10-16-17-5334-AM.jpg)](https://blog.incisive-edge.com/blog/fintech-marketing-hacks-lead-generation) ##### [FinTech Marketing: 5 Top Hacks to Bring New Customers to You](https://blog.incisive-edge.com/blog/fintech-marketing-hacks-lead-generation) As a player in the burgeoning and brand spanking new FinTech industry, fintech marketers need to have innovation and disruption... [Read More](https://blog.incisive-edge.com/blog/fintech-marketing-hacks-lead-generation) [![How to Grow Your B2B Audience with Account-Based Marketing](https://blog.incisive-edge.com/hs-fs/hubfs/How%20to%20Grow%20Your%20B2B%20Audience%20with%20Account-Based%20Marketing.jpg?width=345&name=How%20to%20Grow%20Your%20B2B%20Audience%20with%20Account-Based%20Marketing.jpg)](https://blog.incisive-edge.com/blog/grow-b2b-audience-with-account-based-marketing) ##### [How to Grow Your B2B Audience with Account-Based Marketing](https://blog.incisive-edge.com/blog/grow-b2b-audience-with-account-based-marketing) Account Based Marketing or ABM is a marketing strategy that puts its emphasis on creating personalised campaigns for specific... [Read More](https://blog.incisive-edge.com/blog/grow-b2b-audience-with-account-based-marketing) [![The Top 5 Key Benefits of Utilising ABM Tools in 2023](https://blog.incisive-edge.com/hs-fs/hubfs/tools%20for%20account%20based%20marketing-1.jpg?width=345&name=tools%20for%20account%20based%20marketing-1.jpg)](https://blog.incisive-edge.com/blog/benefits-of-abm-tools) ##### [The Top 5 Key Benefits of Utilising ABM Tools in 2023](https://blog.incisive-edge.com/blog/benefits-of-abm-tools) Account based marketing (ABM) is a growth strategy and marketing model that unites sales and marketing teams in a coordinated... [Read More](https://blog.incisive-edge.com/blog/benefits-of-abm-tools) [![6 Disruptive Account-Based Marketing Examples for B2B](https://blog.incisive-edge.com/hs-fs/hubfs/account%20based%20marketing%20examples%20b2b.jpg?width=345&name=account%20based%20marketing%20examples%20b2b.jpg)](https://blog.incisive-edge.com/blog/account-based-marketing-examples-for-b2b) ##### [6 Disruptive Account-Based Marketing Examples for B2B](https://blog.incisive-edge.com/blog/account-based-marketing-examples-for-b2b) [Account based marketing](https://blog.incisive-edge.com/blog/what-is-account-based-marketing)or ABM is a focused growth and marketing strategy that enables marketing and sales teams to concentrate... 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