---
title: The Startup Marketing Blog l Incisive Edge | Rebecca Hicks | Page 1
description: Marketing Strategy and Planning Director for Tech Startups
---

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Topics

- [B2B Marketing (122)](https://blog.incisive-edge.com/blog/topic/b2b-marketing)
- [Inbound Marketing (99)](https://blog.incisive-edge.com/blog/topic/inbound-marketing)
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- [Marketing Automation (8)](https://blog.incisive-edge.com/blog/topic/marketing-automation)
- [SEO (6)](https://blog.incisive-edge.com/blog/topic/seo)
- [Hubspot for Startups (5)](https://blog.incisive-edge.com/blog/topic/hubspot-for-startups)
- [Lead Generation (5)](https://blog.incisive-edge.com/blog/topic/lead-generation)
- [B2B Social Media (3)](https://blog.incisive-edge.com/blog/topic/b2b-social-media)
- [b2b seo (3)](https://blog.incisive-edge.com/blog/topic/b2b-seo)
- [growth hacking (3)](https://blog.incisive-edge.com/blog/topic/growth-hacking)
- [strategic marketing agency (3)](https://blog.incisive-edge.com/blog/topic/strategic-marketing-agency)
- [Account Based Marketing Strategies (2)](https://blog.incisive-edge.com/blog/topic/account-based-marketing-strategies)
- [B2B Inbound Marketing (2)](https://blog.incisive-edge.com/blog/topic/b2b-inbound-marketing)
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- [Conversion Rate Optimisation (2)](https://blog.incisive-edge.com/blog/topic/conversion-rate-optimisation)
- [Customer Marketing (2)](https://blog.incisive-edge.com/blog/topic/customer-marketing)
- [FinTech Marketing (2)](https://blog.incisive-edge.com/blog/topic/fintech-marketing)
- [b2b website designs (2)](https://blog.incisive-edge.com/blog/topic/b2b-website-designs)
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- [B2B design (1)](https://blog.incisive-edge.com/blog/topic/b2b-design)
- [B2B marketing campaign (1)](https://blog.incisive-edge.com/blog/topic/b2b-marketing-campaign)
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- [FinTech Metrics (1)](https://blog.incisive-edge.com/blog/topic/fintech-metrics)
- [Fundamentals of Inbound Marketing (1)](https://blog.incisive-edge.com/blog/topic/fundamentals-of-inbound-marketing)
- [Growth Hackers (1)](https://blog.incisive-edge.com/blog/topic/growth-hackers)
- [Hubspot (1)](https://blog.incisive-edge.com/blog/topic/hubspot)
- [Inbound Marketing Agency (1)](https://blog.incisive-edge.com/blog/topic/inbound-marketing-agency)
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- [Lead generation strategy (1)](https://blog.incisive-edge.com/blog/topic/lead-generation-strategy)
- [Outbound Marketing (1)](https://blog.incisive-edge.com/blog/topic/outbound-marketing)
- [Segmentation framework (1)](https://blog.incisive-edge.com/blog/topic/segmentation-framework)
- [Strategic Content Marketing Agency (1)](https://blog.incisive-edge.com/blog/topic/strategic-content-marketing-agency)
- [Tech Marketing (1)](https://blog.incisive-edge.com/blog/topic/tech-marketing)
- [Types of Inbound Marketing (1)](https://blog.incisive-edge.com/blog/topic/types-of-inbound-marketing)
- [Web design B2B (1)](https://blog.incisive-edge.com/blog/topic/web-design-b2b)
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- [account based marketing examples b2b (1)](https://blog.incisive-edge.com/blog/topic/account-based-marketing-examples-b2b)
- [ar marketing (1)](https://blog.incisive-edge.com/blog/topic/ar-marketing)
- [b2b ABM (1)](https://blog.incisive-edge.com/blog/topic/b2b-abm)
- [b2b account based marketing agency (1)](https://blog.incisive-edge.com/blog/topic/b2b-account-based-marketing-agency)
- [b2b blogger (1)](https://blog.incisive-edge.com/blog/topic/b2b-blogger)
- [b2b blogging (1)](https://blog.incisive-edge.com/blog/topic/b2b-blogging)
- [b2b branding (1)](https://blog.incisive-edge.com/blog/topic/b2b-branding)
- [b2b branding agency (1)](https://blog.incisive-edge.com/blog/topic/b2b-branding-agency)
- [b2b channel marketing (1)](https://blog.incisive-edge.com/blog/topic/b2b-channel-marketing)
- [b2b saas buyer personas (1)](https://blog.incisive-edge.com/blog/topic/b2b-saas-buyer-personas)
- [b2b website (1)](https://blog.incisive-edge.com/blog/topic/b2b-website)
- [buyer journey (1)](https://blog.incisive-edge.com/blog/topic/buyer-journey)
- [content branding (1)](https://blog.incisive-edge.com/blog/topic/content-branding)
- [demand generation (1)](https://blog.incisive-edge.com/blog/topic/demand-generation)
- [digital marketing agency (1)](https://blog.incisive-edge.com/blog/topic/digital-marketing-agency)
- [editorial content marketing (1)](https://blog.incisive-edge.com/blog/topic/editorial-content-marketing)
- [email marketing workflow (1)](https://blog.incisive-edge.com/blog/topic/email-marketing-workflow)
- [full service strategic marketing agency insights (1)](https://blog.incisive-edge.com/blog/topic/full-service-strategic-marketing-agency-insights)
- [growth hacking for b2b (1)](https://blog.incisive-edge.com/blog/topic/growth-hacking-for-b2b)
- [growth hacking metrics (1)](https://blog.incisive-edge.com/blog/topic/growth-hacking-metrics)
- [inbound sales (1)](https://blog.incisive-edge.com/blog/topic/inbound-sales)
- [market research (1)](https://blog.incisive-edge.com/blog/topic/market-research)
- [marketing growth hacks (1)](https://blog.incisive-edge.com/blog/topic/marketing-growth-hacks)
- [positioning Strategy (1)](https://blog.incisive-edge.com/blog/topic/positioning-strategy)
- [search engine optimisation (1)](https://blog.incisive-edge.com/blog/topic/search-engine-optimisation)
- [social community management (1)](https://blog.incisive-edge.com/blog/topic/social-community-management)
- [software sales channels (1)](https://blog.incisive-edge.com/blog/topic/software-sales-channels)
- [tools for account based marketing (1)](https://blog.incisive-edge.com/blog/topic/tools-for-account-based-marketing)

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## [5 Steps to Achieve Marketing Success for Your Tech Startup](https://blog.incisive-edge.com/blog/how-to-market-tech-startup)

Most tech companies find coming up with a successful marketing strategy a daunting task.

[Google and CEB's The Digital Evolution...](https://www.cebglobal.com/marketing-communications/digital-evolution.html)

[Read More](https://blog.incisive-edge.com/blog/how-to-market-tech-startup)

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[![Marketing Strategy and Planning Director for Tech Startups](https://blog.incisive-edge.com/hs-fs/hubfs/Marketing%20Strategy%20and%20Planning%20Director%20for%20Tech%20Startups.jpg?width=200&name=Marketing%20Strategy%20and%20Planning%20Director%20for%20Tech%20Startups.jpg "Marketing Strategy and Planning Director for Tech Startups") By REBECCA HICKS](https://www.linkedin.com/in/rebecca-hicks-8080aa19/)

[![5 Steps to Achieve Marketing Success for Your Tech Startup](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Strategy-Mar-24-2023-11-05-39-9588-AM.jpg?width=345&name=Blog%20cover%20image%20-%20Strategy-Mar-24-2023-11-05-39-9588-AM.jpg)](https://blog.incisive-edge.com/blog/how-to-market-tech-startup)

##### [5 Steps to Achieve Marketing Success for Your Tech Startup](https://blog.incisive-edge.com/blog/how-to-market-tech-startup)

Most tech companies find coming up with a successful marketing strategy a daunting task.

[Google and CEB's The Digital Evolution...](https://www.cebglobal.com/marketing-communications/digital-evolution.html)

[Read More](https://blog.incisive-edge.com/blog/how-to-market-tech-startup)

[![Website Optimisation: How to Build a Digital Lead Funnel](https://blog.incisive-edge.com/hs-fs/hubfs/29.jpg?width=345&name=29.jpg)](https://blog.incisive-edge.com/blog/website-optimisation-quick-wins-to-build-your-digital-lead-funnel)

##### [Website Optimisation: How to Build a Digital Lead Funnel](https://blog.incisive-edge.com/blog/website-optimisation-quick-wins-to-build-your-digital-lead-funnel)

If our current situation has taught us anything, it is the importance of a slick digital presence for our businesses,...

[Read More](https://blog.incisive-edge.com/blog/website-optimisation-quick-wins-to-build-your-digital-lead-funnel)

[![How to Improve Your Tech Startup in Times of Uncertainty](https://blog.incisive-edge.com/hs-fs/hubfs/33.jpg?width=345&name=33.jpg)](https://blog.incisive-edge.com/blog/getting-your-tech-startup-through-in-times-of-uncertainty)

##### [How to Improve Your Tech Startup in Times of Uncertainty](https://blog.incisive-edge.com/blog/getting-your-tech-startup-through-in-times-of-uncertainty)

In times of financial uncertainty, tech startups often face a knee-jerk reaction, hastily cutting costs and battening down the...

[Read More](https://blog.incisive-edge.com/blog/getting-your-tech-startup-through-in-times-of-uncertainty)

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