Types of Tech Marketing Roles: Which One Fits You Best?
There are essentially four tech marketing roles in any given tech company beneath the CMO (Chief Marketing Officer):
- ...
B2B lead generation guide: how to get more leads
The sale of products and services to your target audience is critical for survival in the Business to Business or B2B sector....
How to increase ROI lead generation with content marketing
Particularly in the Business to Business (B2B) sector, the emphasis of marketing efforts is onlead generation– identifying...
How google AI advancements are changing paid search
Machine learning and artificial intelligence are already reshaping the technological landscape. What was once science fiction...
10 best B2B startup resources for founders
In a highly competitive market, successful startups must set out a value proposition which provides solutions to problems or...
Social Community Management: What it is & How to Master it
Social community management and social media marketing. Two distinct terms that describe two distinct functions – and yet they...
The Risks of Black Hat SEO: Everything to Know in 2023
Black hat SEO techniques that exploit search engine algorithms still go on and can temporarily boost website rankings, leading...
5 Steps To Successful Marketing Automation For Startups
Successful startups need more than just a great product or service idea and some assured funding. To identify, engage with, and...
Tech business growth services: How to Beat the competition
The dynamic nature of the business world demands that business leaders stay agile and adapt to changing conditions. To foster...
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