---
title: Our Director, Julia Payne is Interviewed by Inbound 281
description: Julia Payne is a Founding Director of Incisive Edge and an expert in growing tech-led businesses. In this interview, Inbound 281 get her unique insight.
image: https://blog.incisive-edge.com/hubfs/169.jpg
---
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# Our Director, Julia Payne is Interviewed by Inbound 281
By David Bowler
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### Subscribe to Latest Resources
Last month Julia Payne, a founding director of the Incisive Group, was [interviewed by Inbound281.com](https://web.inbound281.com/blog/expert-interview-series-julia-payne-of-incisive-edge-on-thoughts-from-an-inbound-marketing-expert) for their Expert Interview Series. In the interview, Julia shared her unique insight on inbound marketing
Amongst other things, Julia explains:
- The recent changes in sales and marketing
- How to measure the ROI of your marketing
- How inbound marketing can help a company establish themselves in their industry
- The effectiveness of inbound in generating long-term growth
- The importance of an integrated channel marketing strategy and ‘the right mix’
[Click here to read the full article](https://web.inbound281.com/blog/expert-interview-series-julia-payne-of-incisive-edge-on-thoughts-from-an-inbound-marketing-expert).
Published: 25 October 2016
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