The B2B Marketing Blog

We can think of a lead as a potential new customer who hasn’t purchased anything yet. As such, no matter if your organisation...

For organisations whose marketing efforts include selling products or services to business customers, an inbound marketing...

A content audit is simply a review of your existing content. It is the process of tracking down every piece of content your...

If you want your marketing automation goals, it's crucial to choose a platform that offers the necessary tools for your...

Account based marketing (ABM) is a growth model and marketing strategy which allows sales and marketing teams to work together...

Account Based Marketing (ABM) is a strategic marketing approach that allows you to target only those companies that matter most...

As the New Year beds in, it’s time to start forming your SaaS marketing strategy for 2023.

Account based marketing (ABM) is a focused growth strategy that enables sales and marketing teams to concentrate their efforts...

In the digital economy, consumers across all markets continue to turn their backs on intrusive and speculative advertising,...