Last month Julia Payne, a founding director of the Incisive Group, was interviewed by Inbound281.com for their Expert Interview Series. In the interview, Julia shared her unique insight on inbound marketing
Amongst other things, Julia explains:
- The recent changes in sales and marketing
- How to measure the ROI of your marketing
- How inbound marketing can help a company establish themselves in their industry
- The effectiveness of inbound in generating long-term growth
- The importance of an integrated channel marketing strategy and ‘the right mix’
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