As a tech founder, the challenges you encounter on your startup journey will help you grow as both a leader and business owner. When you first began navigating through unchartered waters, it was incredibly easy to feel isolated and alone. However, you should now have learned that going it alone, doesn’t mean that you have to do it all alone.

You’re Not Alone
How partnering with a marketing agency specialising in tech startups can boost your performance

Right now, your biggest challenge is to attract customers, drive sales and grow revenue if you are serious about securing funding for your tech startup. Unfortunately, unlike more established businesses, you do not have the luxury of a vast marketing budget at your disposal. But, this isn't an excuse that you can fall back on either.

Sure, there are no shortcuts to delivering an effective tech startup marketing programme, but you can get to where you need to be by working smarter and more strategically. Our 6-stage process for startup marketing is a proven way to deliver the results that have eluded you so far on your startup journey.


Many of the fastest-growing tech startups have used this process to generate high-quality leads and generate high-quality leads and drive sustainable growth. Nothing will replace strategic thinking, creativity or good old-fashioned hard work, but this guide will get you started and make your life as a tech startup founder a little easier.

As a fast-growing tech startup, having a team with experience, and expertise in the industry on speed dial will quickly prove to be an invaluable resource. It's these partnerships that essentially bring the 6-stage process to life. At Incisive Edge, we pride ourselves on being a marketing agency for tech startups that thrives on helping take startups to the next level by adding a fresh pair of eyes to strategy, campaigns, and processes.

Incisive Edge reception

Bootstrapping founders have been led to believe that they must do more with less, especially when it comes to marketing. Although there is an element of truth in this start-up cliché, it can also be quite misleading. You cannot succeed in marketing by dipping-your-toes-in-the-water and it’s not something that you can excel at on your own. The secret to your future success is working with a strategic partner that gets what you want to achieve and your grand vision.

Contrary to popular belief, strategy must always come before tactics. Once your team has completed your research and planning, we work closely with startup founders to produce a strategic plan. This blueprint will enable your team to implement a series of marketing campaigns that help your startup reach its marketing objectives by overcoming challenges and achieving your goals.

Understanding exactly who is your target audience is just the beginning. Learning the unique route that they take on their customer journey and their buying personas are fundamental to how you position your brand and communicate with your audience. What makes your brand stand out from the crowd? And how will your marketing campaign make them think, feel and act?

These are just a few of your tactical building blocks that make up your strategic blueprint. This approach also ensures that you are delivering useful content on the channels that your prospects frequent and enable you to grab some confidence boosting quick wins.

However, if you can't measure it, you can't improve it. Ensuring that you implement performance measures, success metrics and a reporting framework are equally as important as the planning and doing. Identifying the specific metrics that work best for your business is crucial in highlighting if your performance is improving or deteriorating each month and enables you to act accordingly.


Once again, the most critical takeaway is that there is no reason to feel isolated or alone when preparing to launch your marketing strategy. Many before you embarked on this same startup journey and had to overcome similar challenges to you, why not learn from their mistakes, so you don't have to?

As a marketing agency for tech startups, we offer a wealth of expertise and guidance to your startup progress through the funding rounds. Please read our latest Tech Founders or Startup Marketers guides and also be sure to check out our many resources and services.

If you still have a few questions, we’d love to share our experience with you and offer some strategic recommendations – based on your goals and objectives. Please contact us if you would like to start a conversation with one of our tech startup marketing experts and remember, you are not alone on your startup journey. We're here to help and remove the marketing concerns that have been keeping you awake at night.