Running a startup, you may often feel like you need a spare pair of hands to lighten the load. The good news is that you might not have to wait long to get it – as long as you’re happy for those helping hands to be of the virtual variety.
According to a survey by Wakefield Research, 80% of B2B marketing executives anticipate a revolution in their field with the help of machine learning and AI-powered platforms in the next five years. Additionally, a separate survey by Salesforce revealed that out of the 3,500 marketing leaders surveyed, the majority identified machine learning models as the top technology to implement by 2020.
- Read more about Marketing automation for Startups
Although it might be a little early to expect AI to pick up the slack – just 13% of marketers say they’re very confident in their knowledge of AI – MIT Sloan Management Review has suggested ways that firms can start to use AI for their marketing…
Lead Scoring and Predictive Analytics
It’s all well and good generating thousands of leads, but if you only manage to convert a couple, what are they worth?
A lot of time is spent wasted on unqualified leads: those prospects who have shown an interest in your product or service but are not ready or cannot pay for what you’re offering.
In the near future, marketers will be empowered with AI technology to make more informed decisions on which leads to pursue. Through the use of an AI platform, they will be able to identify high-potential prospects by leveraging conversational AI to analyse data on existing customers and prospects. This will enable them to prioritise their efforts effectively and focus on leads that are most likely to result in a sale.
Similarly, AI tools will reveal where a lead is in the buying process, to help determine their intent, enabling marketers to hit them with the most relevant messages.
Automated Conversations
How long do you spend replying to prospect or customer enquiries only to get nothing in return? It’s part of running a business, of course, but sometimes it feels like your time and energy could be better spent elsewhere.
Utilising the capabilities of an AI startup, the technology used for self driving cars, and maybe an AI company can help optimise business operations. AI technology enables businesses to automate lead responses with a personalized touch that appears to be written by a human. Artificial intelligence can also accurately gauge a prospect's intent to buy and prioritize high-value prospects for follow-up by the sales team.
Personalisation
Personalisation has shaped marketing strategies for the past decade – but true personalisation has only been available to the data- and resource-rich organisations.
AI software has revolutionized the way businesses operate, allowing AI companies to offer a machine learning platform and AI tech that can provide deep insights into prospects. By utilizing AI, startups can analyse customer pain points and needs and tailor their marketing strategies accordingly. With access to natural language processing technology, the help of artificial general intelligence, startups can streamline their operations and make informed business decisions.
Artificial intelligence software with a good AI powered platform can be utilised to analyse entire industries and extract actionable insights about targets. By leveraging AI technology, businesses can remove guesswork and reliance on intuition to make informed decisions. With access to AI-powered platforms, organisations can gain valuable insights from data beyond their own, allowing them to make strategic decisions that can drive growth and success.
Over to You
It’s quite possible you don’t need more leads. You may just need to review your strategy to ensure the leads you do have, close at a higher rate, with ideally, a shorter sales cycle.
Get in touch with Incisive Edge today to find out how we can help drive your startup marketing strategy.
