This can be hard to hear, but it does largely depend on you. Clients who implement our recommendations start seeing great numbers of leads from inbound marketing, on average, six months from the start of their programme. They have, or have adopted, an inbound mindset.
On the other hand, clients who choose to retain a highly directive, marketing in isolation/ “this is the way we’ve always done it” approach, tend to stunt their own progress, never truly achieving the results they could.
So beware, you can often be the barrier between average and outstanding results, even if this is not immediately obvious to you.
How strategic is your plan?
You can influence your success before you even start inbound marketing with a comprehensive, yet flexible plan.
The more comprehensive your plan, the more successful your marketing is likely to be and undoubtedly, the speed at which you get leads will be quicker.
We definitely recommend that you invest the time and energy in developing a holistic marketing plan consisting of, at the very least, buyer persona development, keyword research, a content schedule and search strategy.
Make sure you have measurable goals and metrics from the start so you know which way you’re heading and can monitor your progress.
Another area to take into account is that your plan must be dynamic enough to be amended and added to. It helps if you are flexible enough to makes tweaks as you go along.
Are you working with an experienced team?
There are growing numbers of inbound marketing agencies popping up around the UK and it can be hard to distinguish between those that will add value and those who won’t.
Rather than looking for the agency with the most staff, you should look for the one that has actually planned, implemented and optimised the highest number of successful inbound marketing programmes.
After making sure that the agency has the relevant experience, you need to dig deeper and look at the agency’s process, staff, background, methodologies and sector experience.
A clear indicator is, do they practice what they preach? Do they use a marketing automation platform and is their website reflective of inbound methodologies? Or are they, as so many are, purely a digital agency wrapped in inbound clothing?
How much are you investing in your inbound programme?
The fact is that the more money you invest in your inbound marketing strategy, the faster your results will be.
If you are under-investing, you’ll soon find that there’s a discrepancy between how many leads you want and how many leads you’re actually getting.
Investing £4-5,000 a month will get you much quicker results than investing just £1,000 a month and hoping that the budget will cover all the marketing areas you require.
The amount you need to invest depends on your performance expectations. This is entirely up to you. Look at the bigger picture. What is a consistent, highly-qualified and revenue-generating stream of leads worth to you? A few thousand a year, £10,000, £50,000?
After a sustained period of inbound marketing you could expect up to 300 leads a month with a percentage of those converting into customers.
Inbound is a marathon, not a sprint.
We would love to deliver 300 leads to you tomorrow, but we can’t. When it comes to inbound, patience is a necessary virtue. It’s not like paid advertising, where you can just turn it on and receive instant leads. Whilst that does sound appealing, turn off Google’s profit centre and your leads disappear.
But never fear, there are ways to generate leads without Google, and with a clear and consistent strategy, inbound marketing will provide a constant stream of permission-based, nurtured leads.
With time, you will reach a critical mass and your lead generation will take flight.
For clients that stick with inbound and let their programme blossom, it’s not uncommon to get ten times the number of website visitors and five times the amount of lead generation. While we can’t state with any certainty how many leads you will get, we can say that you can expect a significant increase in website traffic and leads.
Keep your strategy consistent
Business is dynamic and you need to be able to react quickly to changes.
Having said that, you need to ensure that your marketing plan is consistent. If you’re adjusting your strategy on a regular basis, it will delay your ability to generate qualified leads. Think about it, changing logos, positioning, brand voice and style will affect any type of marketing’s ability to generate leads and drive results. Constantly changing your marketing strategy will undoubtedly set you back.
Work with us
Great partnerships work when both parties bring something to the table.
Our client’s role is to help us understand their business. It’s as individual as they are and needs an inbound strategy to reflect that. Our role is to generate leads from inbound marketing.
Help us understand your business, but give us leeway when it comes to making it work. It may not be the way you’ve always done it, but that’s the whole point. We’re all on the same team, and we all want to generate leads for your business. Keep that in mind as your inbound strategy springs into action
Looking for an inbound marketing agency worth their weight in gold? Contact us today for a free inbound marketing assessment.