The B2B Marketing Blog

Building buzz around a tech startup is an essential part of marketing that many companies tend to overlook or push to the...

Even with an innovative marketing strategy, effectiveness can be compromised if the customer's voice is neglected. It's...

Making customer satisfaction your priority will determine your success. A customer-focused company with a great product/service...

Omnichannel marketing in inbound and Account Based Marketing is the cornerstone of today's customer experience. But how do you...

What is a Sales Qualified Lead "SQL"?

Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), today...

There’s a growing trend in the world of B2B marketing – that of the pre-qualified lead.

Have you considered in-product marketing for your SaaS product?

For SaaS startups with an innovative application to sell,...

The need toincrease demo and trial conversions in SaaSis one of the biggest issues that the sector faces on an almost...

Today, SaaS companies need a customer-centric focus if they are to compete in the digital space – and that means aligning...