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Inbound Marketing

What is a SQL?

Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), and today, we’re moving onto the next...

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on 12 Apr 2018
   
What is a SQL?

Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), and today, we’re moving onto the next...

david.bowler-inbound-marketing-expert
By David Bowler
on
What is a Segmentation Framework?

Today, personalisation has become more important to inbound marketing and account-based marketing efforts than ever before

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By David Bowler
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In-product Marketing. Why Marketing Is Vital to Your Product Sales

Have you considered in-product marketing for your SaaS product?

For SaaS startups with an innovative application to sell,...

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By David Bowler
on
Can AI Help You Write Better Emails?

Though still in its relative infancy, artificial intelligence (AI) is nonetheless on a course to change the face of...

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By David Bowler
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3 Content Marketing Predictions for 2018

Another year is drawing to a close and with 2018 now squarely in sight, it’s time to celebrate with some seasonal...

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By David Bowler
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How Co-branding Partnerships Can Work for Your Strategy

A co-branding partnership is essentially a strategic marketing and advertising alliance between two (or more) brands, most...

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By David Bowler
on
3 Tips for Building a Great Social Community Management Plan

Developing and nurturing strong customer relationships is what good social community management is all about. Done well, you...

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By David Bowler
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User-Generated Content as Part of Your Content Strategy

In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...

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By David Bowler
on
Using Credibility Assets within Your Tech Marketing Strategy

Credibility assets are a very important part of any tech marketing strategy – particularly in the B2B space.

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By Julia Payne
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