What is a SQL?
Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), and today, we’re moving onto the next...
What is a Segmentation Framework?
Today, personalisation has become more important to inbound marketing and account-based marketing efforts than ever before
In-product Marketing. Why Marketing Is Vital to Your Product Sales
Have you considered in-product marketing for your SaaS product?
For SaaS startups with an innovative application to sell,...
Can AI Help You Write Better Emails?
Though still in its relative infancy, artificial intelligence (AI) is nonetheless on a course to change the face of...
3 Content Marketing Predictions for 2018
Another year is drawing to a close and with 2018 now squarely in sight, it’s time to celebrate with some seasonal...
How Co-branding Partnerships Can Work for Your Strategy
A co-branding partnership is essentially a strategic marketing and advertising alliance between two (or more) brands, most...
3 Tips for Building a Great Social Community Management Plan
Developing and nurturing strong customer relationships is what good social community management is all about. Done well, you...
User-Generated Content as Part of Your Content Strategy
In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...
Using Credibility Assets within Your Tech Marketing Strategy
Credibility assets are a very important part of any tech marketing strategy – particularly in the B2B space.
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