--- title: The Startup Marketing Blog l Incisive Edge | Julia Payne (2) | Page 2 description: Co-founder and Director of Incisive Group. Julia ia an expert in inbound marketing and Account Based Marketing and is frequently called upon to turnaround marketing and sales. 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[Read More](https://blog.incisive-edge.com/blog/craft-abm-email-campaigns) [Account Based Marketing](https://blog.incisive-edge.com/blog/topic/account-based-marketing) , [B2B Social Media](https://blog.incisive-edge.com/blog/topic/b2b-social-media) [![Julia-Payne-Inbound-Marketing-Account-Based-Marketing-Expert](https://blog.incisive-edge.com/hs-fs/hubfs/julia-payne.png?width=600&name=julia-payne.png "Julia-Payne-Inbound-Marketing-Account-Based-Marketing-Expert") By JULIA PAYNE](https://www.linkedin.com/in/juliapaynestartupmarketing/) [![How to Craft Winning ABM Email Campaigns for Your Business](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20ABM-May-16-2023-02-09-35-6300-PM.jpg?width=345&name=Blog%20cover%20image%20-%20ABM-May-16-2023-02-09-35-6300-PM.jpg)](https://blog.incisive-edge.com/blog/craft-abm-email-campaigns) ##### [How to Craft Winning ABM Email Campaigns for Your Business](https://blog.incisive-edge.com/blog/craft-abm-email-campaigns) Account based marketing (ABM) is a growth model and marketing strategy which allows sales and marketing teams to work together... [Read More](https://blog.incisive-edge.com/blog/craft-abm-email-campaigns) [![LinkedIn ABM Campaigns: Everything you Need to Know in 2023](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20customer%20sat-May-12-2023-01-52-57-4450-PM.jpg?width=345&name=Blog%20cover%20image%20-%20customer%20sat-May-12-2023-01-52-57-4450-PM.jpg)](https://blog.incisive-edge.com/blog/linkedin-abm-campaigns) ##### [LinkedIn ABM Campaigns: Everything you Need to Know in 2023](https://blog.incisive-edge.com/blog/linkedin-abm-campaigns) [Account Based Marketing](https://www.incisive-edge.com/marketing-strategy/b2b-account-based-marketing/) (ABM) is a strategic marketing approach that allows you to target only those companies that matter most... [Read More](https://blog.incisive-edge.com/blog/linkedin-abm-campaigns) [![How to Innovate SaaS Marketing for 2023 and Beyond](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Strategy-May-11-2023-09-43-30-8478-AM.jpg?width=345&name=Blog%20cover%20image%20-%20Strategy-May-11-2023-09-43-30-8478-AM.jpg)](https://blog.incisive-edge.com/blog/saas-marketing-in-2023) ##### [How to Innovate SaaS Marketing for 2023 and Beyond](https://blog.incisive-edge.com/blog/saas-marketing-in-2023) As the New Year beds in, it’s time to start forming your [SaaS marketing](https://blog.incisive-edge.com/blog/a-beginners-guide-to-saas-lead-generation-the-framework) strategy for 2023. [Read More](https://blog.incisive-edge.com/blog/saas-marketing-in-2023) [![ABM Campaign Ideas: 6 Targeted Tactics for Better Engagement](https://blog.incisive-edge.com/hs-fs/hubfs/ABM%20campaign%20ideas.jpg?width=345&name=ABM%20campaign%20ideas.jpg)](https://blog.incisive-edge.com/blog/abm-campaign-ideas) ##### [ABM Campaign Ideas: 6 Targeted Tactics for Better Engagement](https://blog.incisive-edge.com/blog/abm-campaign-ideas) Account based marketing (ABM) is a focused growth strategy that enables sales and marketing teams to concentrate their efforts... [Read More](https://blog.incisive-edge.com/blog/abm-campaign-ideas) [![The Blueprint for a B2B SEO Content Strategy That Works](https://blog.incisive-edge.com/hs-fs/hubfs/B2B%20SEO%20Content%20Strategy.jpg?width=345&name=B2B%20SEO%20Content%20Strategy.jpg)](https://blog.incisive-edge.com/blog/blueprint-b2b-seo-content-strategy) ##### [The Blueprint for a B2B SEO Content Strategy That Works](https://blog.incisive-edge.com/blog/blueprint-b2b-seo-content-strategy) In the digital economy, consumers across all markets continue to turn their backs on intrusive and speculative advertising,... [Read More](https://blog.incisive-edge.com/blog/blueprint-b2b-seo-content-strategy) [![Inbound v outbound marketing: Top differences in 2023](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Inbound%20marketing-May-05-2023-12-22-33-2897-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Inbound%20marketing-May-05-2023-12-22-33-2897-PM.jpg)](https://blog.incisive-edge.com/blog/inbound-marketing-v-outbound-difference) ##### [Inbound v outbound marketing: Top differences in 2023](https://blog.incisive-edge.com/blog/inbound-marketing-v-outbound-difference) To say there are big differences between [inbound marketing](https://www.incisive-edge.com/why-inbound-marketing/) and outbound marketing would be an understatement. [Read More](https://blog.incisive-edge.com/blog/inbound-marketing-v-outbound-difference) [![How to Convert SaaS Trial Users with Inbound Marketing](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Inbound%20marketing-May-04-2023-12-53-31-4773-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Inbound%20marketing-May-04-2023-12-53-31-4773-PM.jpg)](https://blog.incisive-edge.com/blog/inbound-marketing-convert-saas-users) ##### [How to Convert SaaS Trial Users with Inbound Marketing](https://blog.incisive-edge.com/blog/inbound-marketing-convert-saas-users) “*If you build it, they will come.*”Ah, yes – the spiritual wisdom from the whispering ghost of Kevin Costner’s father in the [...](http://www.imdb.com/title/tt0097351/) [Read More](https://blog.incisive-edge.com/blog/inbound-marketing-convert-saas-users) [![The Face of the Marketing Department: Stay Competitive](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Marketer-May-04-2023-03-17-18-5431-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Marketer-May-04-2023-03-17-18-5431-PM.jpg)](https://blog.incisive-edge.com/blog/marketing-dept-roles-changing-face) ##### [The Face of the Marketing Department: Stay Competitive](https://blog.incisive-edge.com/blog/marketing-dept-roles-changing-face) Marketing is changing and to keep up, so must your marketing team, marketing department structure, as well as your marketing... [Read More](https://blog.incisive-edge.com/blog/marketing-dept-roles-changing-face) [![How Brands Use Live Video Marketing for Performance in 2023](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20building-Apr-26-2023-11-13-50-2057-AM.jpg?width=345&name=Blog%20cover%20image%20-%20building-Apr-26-2023-11-13-50-2057-AM.jpg)](https://blog.incisive-edge.com/blog/live-video-marketing-use-by-brands) ##### [How Brands Use Live Video Marketing for Performance in 2023](https://blog.incisive-edge.com/blog/live-video-marketing-use-by-brands) Live [video marketing](https://blog.incisive-edge.com/blog/the-importance-of-video-marketing-in-2017-and-how-to-get-started) is set to be one of the hottest [inbound marketing](https://www.incisive-edge.com/why-inbound-marketing/) trends in 2017. [Read More](https://blog.incisive-edge.com/blog/live-video-marketing-use-by-brands) - [Prev](https://blog.incisive-edge.com/blog) - [1](https://blog.incisive-edge.com/blog) - [2](https://blog.incisive-edge.com/blog/author/julia-payne/page/2) - [3](https://blog.incisive-edge.com/blog/author/julia-payne/page/3) - [4](https://blog.incisive-edge.com/blog/author/julia-payne/page/4) - [5](https://blog.incisive-edge.com/blog/author/julia-payne/page/5) - [Next](https://blog.incisive-edge.com/blog/author/julia-payne/page/3) ## Leave a comment Written by Written by Author [![Incisive Edge Logo](https://blog.incisive-edge.com/hubfs/Incisive%20Edge%20white%20Logo.svg "Incisive Edge Logo")](https://www.incisive-edge.com) **Join our newsletter** By subscribing, you consent for Incisive Edge to store your details and email you our newsletter. You can unsubscribe at any time. 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