--- title: The Startup Marketing Blog l Incisive Edge | Julia Payne (19) | Page 19 description: Co-founder and Director of Incisive Group. Julia ia an expert in inbound marketing and Account Based Marketing and is frequently called upon to turnaround marketing and sales. 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[Read More](https://blog.incisive-edge.com/blog/how-to-boring-business-blog) [![5 Inbound Marketing Strategies to Help You Retain Customers](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Inbound%20marketing-Feb-22-2023-12-29-01-3572-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Inbound%20marketing-Feb-22-2023-12-29-01-3572-PM.jpg)](https://blog.incisive-edge.com/blog/inbound-marketing-help-retain-customers) ##### [5 Inbound Marketing Strategies to Help You Retain Customers](https://blog.incisive-edge.com/blog/inbound-marketing-help-retain-customers) Most businesses are cottoning on to the fact that it makes more sense to have ideal prospects coming to them than having to go... [Read More](https://blog.incisive-edge.com/blog/inbound-marketing-help-retain-customers) [![The 4 Best Ways to Maximise Your Inbound Marketing Strategy](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20building-Feb-22-2023-12-31-33-7972-PM.jpg?width=345&name=Blog%20cover%20image%20-%20building-Feb-22-2023-12-31-33-7972-PM.jpg)](https://blog.incisive-edge.com/blog/inbound-marketing-making-marginal-gain) ##### [The 4 Best Ways to Maximise Your Inbound Marketing Strategy](https://blog.incisive-edge.com/blog/inbound-marketing-making-marginal-gain) Whether your focus is inbound or outbound marketing, one thing remains the same. The [marginal gains philosophy.](https://blog.incisive-edge.com/blog/the-importance-of-marginal-gains-when-growing-your-business)It is all about... [Read More](https://blog.incisive-edge.com/blog/inbound-marketing-making-marginal-gain) [![3 Colossal Mistakes to Avoid When Building a Chatbot](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20customer%20sat-Feb-22-2023-12-31-53-6376-PM.jpg?width=345&name=Blog%20cover%20image%20-%20customer%20sat-Feb-22-2023-12-31-53-6376-PM.jpg)](https://blog.incisive-edge.com/blog/3-mistakes-that-cause-chatbots-to-fail) ##### [3 Colossal Mistakes to Avoid When Building a Chatbot](https://blog.incisive-edge.com/blog/3-mistakes-that-cause-chatbots-to-fail) [Chatbots are transforming marketing](https://blog.incisive-edge.com/blog/how-chatbots-are-transforming-b2b-marketing-in-2017) – and, as every [inbound marketing](https://www.incisive-edge.com/inbound-marketing-strategy/) agency worth its salt knows, the transformation is... [Read More](https://blog.incisive-edge.com/blog/3-mistakes-that-cause-chatbots-to-fail) [![How to Create a Chatbot: The Top 5 Most Effective Tools](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Search-Feb-22-2023-12-33-08-9216-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Search-Feb-22-2023-12-33-08-9216-PM.jpg)](https://blog.incisive-edge.com/blog/5-tools-create-chatbots) ##### [How to Create a Chatbot: The Top 5 Most Effective Tools](https://blog.incisive-edge.com/blog/5-tools-create-chatbots) [Chatbots](https://blog.incisive-edge.com/blog/how-chatbots-are-transforming-b2b-marketing-in-2017) are fast becoming the [inbound marketing](https://www.incisive-edge.com/inbound-marketing-strategy/) tool of the moment. So, it was only a matter of time before artificial... [Read More](https://blog.incisive-edge.com/blog/5-tools-create-chatbots) [![3 Great Design Tips to Increase Website Conversion Rate](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20positive-Feb-23-2023-12-25-35-2728-PM.jpg?width=345&name=Blog%20cover%20image%20-%20positive-Feb-23-2023-12-25-35-2728-PM.jpg)](https://blog.incisive-edge.com/blog/website-conversion-rate-design) ##### [3 Great Design Tips to Increase Website Conversion Rate](https://blog.incisive-edge.com/blog/website-conversion-rate-design) With this blog, you will learn about some tips to increase your website conversion rate. If you want to improve your website [...](https://blog.incisive-edge.com/blog/how-to-increase-conversion-rates-through-content-marketing) [Read More](https://blog.incisive-edge.com/blog/website-conversion-rate-design) [![3 Ways to Reduce Bounce Rate and Increase Conversions](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Strategy-Feb-23-2023-12-26-45-6070-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Strategy-Feb-23-2023-12-26-45-6070-PM.jpg)](https://blog.incisive-edge.com/blog/reduce-your-bounce-rate) ##### [3 Ways to Reduce Bounce Rate and Increase Conversions](https://blog.incisive-edge.com/blog/reduce-your-bounce-rate) If there’s one thing we know from being an [inbound marketing agency](https://www.incisive-edge.com/inbound-marketing-strategy/), it’s this – if your business is suffering from a [high...](https://blog.incisive-edge.com/blog/how-do-you-measure-inbound-marketing-performance-and-drive-results) [Read More](https://blog.incisive-edge.com/blog/reduce-your-bounce-rate) [![4 Ways to Improve Your Tech Marketing Strategy with Blogging](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20Strategy-Feb-23-2023-12-27-13-2921-PM.jpg?width=345&name=Blog%20cover%20image%20-%20Strategy-Feb-23-2023-12-27-13-2921-PM.jpg)](https://blog.incisive-edge.com/blog/tech-marketing-strategy-blogging) ##### [4 Ways to Improve Your Tech Marketing Strategy with Blogging](https://blog.incisive-edge.com/blog/tech-marketing-strategy-blogging) Today, a successful [tech marketing](https://blog.incisive-edge.com/blog/the-5-step-guide-to-branding-a-tech-business) strategy can be deemed as one of the most important aspects of your digital marketing. It... [Read More](https://blog.incisive-edge.com/blog/tech-marketing-strategy-blogging) [![3 Easy Steps to Measure Your B2B Video Marketing ROI](https://blog.incisive-edge.com/hs-fs/hubfs/Blog%20cover%20image%20-%20customer%20sat-Feb-23-2023-12-30-09-8124-PM.jpg?width=345&name=Blog%20cover%20image%20-%20customer%20sat-Feb-23-2023-12-30-09-8124-PM.jpg)](https://blog.incisive-edge.com/blog/b2b-video-marketing-calculate-roi) ##### [3 Easy Steps to Measure Your B2B Video Marketing ROI](https://blog.incisive-edge.com/blog/b2b-video-marketing-calculate-roi) To much the same extent that [B2B marketing](https://blog.incisive-edge.com/blog/why-a-multi-channel-b2b-marketing-strategy-is-the-way-to-go) teams in 2017 are under pressure to create [great video marketing content](https://blog.incisive-edge.com/blog/4-examples-of-remarkable-b2b-video-marketing), so too are... [Read More](https://blog.incisive-edge.com/blog/b2b-video-marketing-calculate-roi) - [Prev](https://blog.incisive-edge.com/blog/author/julia-payne/page/18) - [17](https://blog.incisive-edge.com/blog/author/julia-payne/page/17) - [18](https://blog.incisive-edge.com/blog/author/julia-payne/page/18) - [19](https://blog.incisive-edge.com/blog/author/julia-payne/page/19) - [20](https://blog.incisive-edge.com/blog/author/julia-payne/page/20) - [21](https://blog.incisive-edge.com/blog/author/julia-payne/page/21) - [Next](https://blog.incisive-edge.com/blog/author/julia-payne/page/20) ## Leave a comment Written by Written by Author [![Incisive Edge Logo](https://blog.incisive-edge.com/hubfs/Incisive%20Edge%20white%20Logo.svg "Incisive Edge Logo")](https://www.incisive-edge.com) **Join our newsletter** By subscribing, you consent for Incisive Edge to store your details and email you our newsletter. You can unsubscribe at any time. 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