How to Create an Omnichannel Marketing Department
Omnichannel marketing in inbound and Account Based Marketing is the cornerstone of today's customer experience. But how do...
What is a SQL?
How the Top 281 SaaS Companies Chase Leads. 5 Actionable Lessons
Learn how the world's best SaaS companies chase leads and their email and voicemail sequences.
What is a Segmentation Framework?
What are Pre-Qualified Leads and Why Do You Need to Drive Them?
There’s a growing trend in the world of B2B marketing – that of the pre-qualified lead.
In-product Marketing. Why Marketing Is Vital to Your Product Sales
How to Increase Demo and Trial Conversions in SaaS
The need to increase demo and trial conversions in SaaS is one of the biggest issues that the sector faces on an almost...
Aligning Product and Marketing Teams to Drive PQLs and MQLs
Today, SaaS companies need a customer-centric focus if they are to compete in the digital space – and that means aligning...