How to Create an Omnichannel Marketing Department
Omnichannel marketing in inbound and Account Based Marketing is the cornerstone of today's customer experience. But how do...
What is a SQL?
Last week, we defined the Inbound Marketing term “Marketing Qualified Lead” (MQL), and today, we’re moving onto the next...
How the Top 281 SaaS Companies Chase Leads. 5 Actionable Lessons
Learn how the world's best SaaS companies chase leads and their email and voicemail sequences.
What is a Segmentation Framework?
Today, personalisation has become more important to inbound marketing and account-based marketing efforts than ever before
What are Pre-Qualified Leads and Why Do You Need to Drive Them?
There’s a growing trend in the world of B2B marketing – that of the pre-qualified lead.
In-product Marketing. Why Marketing Is Vital to Your Product Sales
Have you considered in-product marketing for your SaaS product?
For SaaS startups with an innovative application to sell,...
How to Increase Demo and Trial Conversions in SaaS
The need to increase demo and trial conversions in SaaS is one of the biggest issues that the sector faces on an almost...
Aligning Product and Marketing Teams to Drive PQLs and MQLs
Today, SaaS companies need a customer-centric focus if they are to compete in the digital space – and that means aligning...
The Changing Face of the Marketing Department
Marketing is changing and to keep up, so must your marketing and the roles within your team
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