Does the Internet of Things Fit into Your Content Strategy?
From marketing automation to chatbots and now the Internet of Things (IoT) – technology, it seems, is forever disrupting...
3 Content Marketing Predictions for 2018
Another year is drawing to a close and with 2018 now squarely in sight, it’s time to celebrate with some seasonal...
How Will the Incoming GDPR Legislation Affect Marketing?
Are you ready for the EU’s incoming General Data Protection Regulation, better known as GDPR?
How Co-branding Partnerships Can Work for Your Strategy
A co-branding partnership is essentially a strategic marketing and advertising alliance between two (or more) brands, most...
Where Does Big Data Fit into Your Content Strategy?
Though perhaps not immediately obvious, but big data is your secret weapon that can zoom your content strategy to dizzying...
3 Tips for Building a Great Social Community Management Plan
Developing and nurturing strong customer relationships is what good social community management is all about. Done well, you...
What Is Social Community Management?
Social community management and social media marketing. Two distinct terms that describe two distinct functions – and yet...
How Is AI Changing the Marketing Landscape?
AI marketing – it’s the next big thing.
User-Generated Content as Part of Your Content Strategy
In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...
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