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Account Based Marketing

Are PQLs the New MQLs?

Over the past couple of years, inbound marketing teams at SaaS companies have started buzzing about a new concept – the...

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on 23 Jan 2018
   
Are PQLs the New MQLs?

Over the past couple of years, inbound marketing teams at SaaS companies have started buzzing about a new concept – the...

Julia-Payne-Inbound-Marketing-Account-Based-Marketing-Expert
By Julia Payne
on
3 New Metrics to Measure Your Content Marketing

How do you measure the success of your content marketing?

Indeed, do you know what content marketing success looks like?

We...

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By Julia Payne
on
How Personalisation Is Changing Content Marketing

Long gone are the days when traditional means of advertising could satisfy consumers’ demands for product information –...

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By Julia Payne
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Content Audit: Do You Need One?

A content audit is simply a review of your existing content. It is the process of tracking down every piece of content your...

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By Julia Payne
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Can AI Help You Write Better Emails?

Though still in its relative infancy, artificial intelligence (AI) is nonetheless on a course to change the face of...

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By David Bowler
on
The Next Frontier: SaaS Marketing in 2018

As the New Year beds in, it’s time to start forming your SaaS marketing strategy for 2018.

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By Julia Payne
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How to Use Google Search Intent to Your Advantage

When it comes down to it, understanding search intent is central to good keyword optimisation and thereby reaching your most...

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By Julia Payne
on
How Does PPC Fit into Your Content Marketing Strategy?

Organic search engine marketing, SEO, inbound marketing – these are the things that usually come to mind when we think about...

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By David Bowler
on
Where Account Based Marketing Meets Inbound Marketing

There’s somewhat of a war going on between Account-Based Marketing and Inbound Marketing.

Type the two terms into Google...

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By Julia Payne
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