What is Campaign Marketing?
Campaign marketing is very simply an approach to marketing whereby a brand, product or service is promoted via one – or a...
Improve your Marketing Strategy by using Credibility Assets
Credibility assets are a very important part of any marketing strategy strategy – particularly in the B2B space.
User-Generated Content (UGC) as Part of Your Content Strategy
In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...
How to Adapt Your Content Marketing Strategy to include PPC?
Organic search engine marketing, SEO, inbound marketing – these are the things that usually come to mind when we think about...
What are the Benefits of a Multi Channel Marketing System
Incisive Edge has long advocated the need for B2B multi-channel marketing. It’s important to tailor these routes to your...
The Best Influencer Blogs for FinTech News
Influencer marketing is a phrase that has been thrown around a lot over the last couple of years and it’s for a good reason.
3 Growth Hacking Tactics for Tech Companies
So, you’ve just launched your brand new solution into the wild. Congratulations! You’re in business.But, what now?Well,...
5 Great User Generated Content Examples
User-generated content marketing is one of the most talked about tech marketing strategies in recent times. And with good...
How to use Infographics as part of your Content Marketing Strategy
Content marketing in all its guises has one overall purpose – to drive people towards and then down your inbound marketing...
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