THE STARTUP MARKETING BLOG

Machine learning and artificial intelligence are already reshaping the technological landscape. What was once science fiction...

In a highly competitive market, successful startups must set out a value proposition which provides solutions to problems or...

Social community management and social media marketing. Two distinct terms that describe two distinct functions – and yet they...

Black hat SEO still goes on, it still works (for a short time), in zooming a website up search engine rankings, and still makes...

Successful startups need more than just a great product or service idea and some assured funding. To identify, engage with, and...

Like life itself, the business world is never static. Prices fluctuate, consumer demands shift, and operating conditions vary...

In the digital economy, maintaining a dialogue with consumers enables your business to keep constant track of what your target...

Google acts as the gatekeeper between your potential customers and your website. From ranking search results to selling ads and...

It is a given that you will need to demonstrate the ROI (return on investment) from your SEO activities, just like you would...