6 Email Marketing Predictions for 2018
This year marks the start of an innovative year for marketers as we say goodbye to some traditional ideas and usher in...
Tech Marketing Roles. What Type Are You?
There are essentially four tech marketing roles in any given tech company beneath the CMO (Chief Marketing Officer):
- ...
Your Account Based Marketing Tech Stack? (The Foundations)
For those marketers out there who are excited about account-based marketing (ABM), but are unsure of the technology needed...
Are PQLs the New MQLs?
Over the past couple of years, inbound marketing teams at SaaS companies have started buzzing about a new concept – the...
3 New Metrics to Measure Your Content Marketing
How do you measure the success of your content marketing?
Indeed, do you know what content marketing success looks like?
We...
How Personalisation Is Changing Content Marketing
Long gone are the days when traditional means of advertising could satisfy consumers’ demands for product information –...
Content Audit: Do You Need One?
A content audit is simply a review of your existing content. It is the process of tracking down every piece of content your...
Can AI Help You Write Better Emails?
Though still in its relative infancy, artificial intelligence (AI) is nonetheless on a course to change the face of...
The Next Frontier: SaaS Marketing in 2018
As the New Year beds in, it’s time to start forming your SaaS marketing strategy for 2018.
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