THE STARTUP MARKETING BLOG

In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand...

Organic search engine marketing, SEO, inbound marketing – these are the things that usually come to mind when we think about...

Incisive Edge has long advocated the need for B2B multi-channel marketing. It’s important to tailor these routes to your...

Influencer marketing is a phrase that has been thrown around a lot over the last couple of years and it’s for a good reason.

So, you’ve just launched your brand new solution into the wild. Congratulations! You’re in business.But, what now?Well,...

User-generated content marketing is one of the most talked about tech marketing strategies in recent times. And with good...

Content marketing in all its guises has one overall purpose – to drive people towards and then down your inbound marketing...

AI marketing – it’s the next big thing.

If you are a start up (although this also applies to more mature companies), it’s often challenging to build up enough...