The B2B Marketing Blog

It’s a fact that inbound marketing places its emphasis on earned and owned media, rather than paid.Earned media, put simply, is...

This post is the second part of a short series on FinTech marketing promotion strategies. If you'd like to catch up with the...

We’re sure you’ve heard the advice before:

Build a great product. Demonstrate that you solve a particular problem. Show how...

If you want to generate leads, you’ve got to have calls-to-action (CTAs). That’s the plain and simple truth of it.There’s no...

Credibility assets are a very important part of any marketing strategy strategy – particularly in the B2B space.

In a nutshell, user-generated content (UGC) is any content created by unpaid contributors that makes reference to your brand or...

Influencer marketing is a phrase that has been thrown around a lot over the last couple of years and it’s for a good reason.

So, you’ve just launched your brand new solution into the wild. Congratulations! You’re in business.But, what now?Well,...

User-generated content marketing is one of the most talked about tech marketing strategies in recent times. And with good...