The B2B Marketing Blog

40% - 60% of users who sign up for your product’s trial will use it only once and never come back. who sign up for your...

No startup is born without a good story, but in today’s competitive landscape, programs like Hubspot for Startups can be the...

Using marketing automation for lead nurturing is one of most effective uses of the software.

Google Analytics retargeting is one of the most effective (and indeed cost-effective) advertising tactics in the B2B marketing...

If you’re interested in HubSpot for Startups Onboarding, hopefully you’ve already checked out our first blog in this series, “...

If you’re scouring the web for a reason to sign up to HubSpot for Startups, chances are you’ve stumbled across the unwritten...

On paper at least, content optimisation looks like a straightforward way of attracting more audience and gaining a better...

In today's fast-moving world, find out why you need a startup marketing strategy, rather than tactics – no matter what anyone...

Though still in its relative infancy, artificial intelligence (AI) is nonetheless on a course to change the face of marketing...